• IJIEM

Implementation of Mass Customization Tools in Small and Medium Enterprises (pp. 253-260)

Teodora Stojanova, Nikola Suzic, Anja Orcik
With the increasing competition in the global market, the manufacturing industry has been facing the challenge of increasing customer value. Mass Customization is the result of a more self-aware type of customer who demands more choice and more involvement. Small and medium enterprices, through their flexibility advantages and closeness to customers, potentially can increase their sales volume in economic downtourns. Small and medium enterprises competitiveness is based more on working closely with customer to produce fully customized products. This paper gives an overview of the mass customization concept, as well as explanation of the implementation of some aspects of mass customization strategy by a furniture producer from Macedonia.

Штампа Ел. пошта

Engaging Mass Customization Customers beyond Product Configuration: Opportunities from the Open Innovation Field (pp. 241-251)

Martin Stoetzel
Mass customization in the sportswear industry has become an established business for many of the leading brands. Adidas is running its mass customization program (mi-Adidas) for over a decade now. This case study investigates how the mi-Adidas program has evolved over the past 10 years and how it has become a strategic business for the Adidas Group. Furthermore, by examining other customer involvement approaches, specifically customer-centric open innovation models, this paper presents different opportunities for further exploiting the creative and innovative potential of the mi-Adidas customers. Especially two open innovation approaches, design contests and the suggestion box, seem to be highly applicable and therefore meaningful potential extensions of current mass customization offers. It is remarkable however that the linkage of the concepts of mass customization and open innovation has received rather little attention so far, both in theory and practice. The discussion in this paper suggests further investigation into this area in the future.

Штампа Ел. пошта

Digital Innovation in Fashion - How to 'Capture' the User Experience in 3D Body Scanning (pp. 233-240)

Fanke Peng, David Sweeney, Philip Delamore
Current research on 3D body scanning isprimarily concerned with technology development. Personalisation is seen as paramount, while development is influenced more by technology, than design. This research was designed to investigate the 3D body scanning service (BSS) of the current fashion market and to build a framework predicting those factors influencing consumer adoption of 3D body scanner applications for a particular personalisation system. The framework considers acceptance factors, plus user journey factors and their combined effect. Thus, an extensive user experience study was conducted, which was empirically tested through semi-structured focus group interviews and self-reported metrics, to validate results and obtain further insight.This research project offers a major opportunity for innovation in the fashion industry, enhancing understanding of adoption factors and also providing a starting point for further research into branded BSS apps or services, such as m-commerce through branded apps.

Штампа Ел. пошта

Utilization of Design Configurators in Order Engineering (pp. 223-231)

Marko Makipaa, Pasi Paunu, Timo Ingalsuo
Configurators are essential tools in mass customization. While sales configurators and product configurators have received a fair amount of attention, this study explores a new type configurator for use in order engineering: design configurator. Design configurators can be used to automate order engineering and decrease lead-time for product quotations and customized designs. Thus, they can bring ETO companies closer to mass customization. By determining the requirements for and developing the concept of a design configurator, this paper paves the way for further research on design configurators. Through multiple case studies, the applicability and benefits of design configurators in different industrial contexts are illustrated.

Штампа Ел. пошта

A Collaborative Mass Customization Design Project on Electronic Consumer Goods (pp. 215-221)

Sultan Kaygın Sel, Owain Pedgley
Mass customization in the electronic consumer goods industry can benefit from the vision of industrial designers to show what is achievable. To research these issues, a mass customization project was carried out with 36 undergraduate industrial design students working in collaboration with Vestel Electronics Company (one of the leading electronic consumer goods manufacturers in the world). Students were required to generate innovative product proposals for four product groups currently within Vestel’s design and manufacturing portfolio. The research findings are summarized with key principles for mass customization of electronic consumer goods and identification of problems and opportunities.

Штампа Ел. пошта